By Any Beans Necessary

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Check out this video on YouTube:

The Qwesi: An Exploration Of Post Irony

It’s kind of tedious in some ways but they get the postironic aesthetic exactly right. This video has me asking the question: is postirony simply another name for what Andrew Potter has described as a culture of quirk, a new form of insiderness that has replaced the culture of hip and cool?

The prevailing aesthetic is not cool, but quirky, dominated by unpredictable and idiosyncratic mash-ups of cultural elements that bear no meaningful relationship to one another. Appreciating the anti-logic of quirk is the only way to navigate the movies of Wes Anderson (Jeff Goldblum in an “I’m a Pepper” T-shirt!)