Check out this video on YouTube:
It’s kind of tedious in some ways but they get the postironic aesthetic exactly right. This video has me asking the question: is postirony simply another name for what Andrew Potter has described as a culture of quirk, a new form of insiderness that has replaced the culture of hip and cool?
The prevailing aesthetic is not cool, but quirky, dominated by unpredictable and idiosyncratic mash-ups of cultural elements that bear no meaningful relationship to one another. Appreciating the anti-logic of quirk is the only way to navigate the movies of Wes Anderson (Jeff Goldblum in an “I’m a Pepper” T-shirt!)