Here’s an interesting article about the social-network modeling of Duncan Watts, a researcher for Yahoo! who contests the popular marketing idea that influencing so-called Influentials is the key to making your idea or product go viral. I first heard about him at a CSN conference last year; he had just published research suggesting that the […]

Here’s an interesting article about the social-network modeling of Duncan Watts, a researcher for Yahoo! who contests the popular marketing idea that influencing so-called Influentials is the key to making your idea or product go viral. I first heard about him at a CSN conference last year; he had just published research suggesting that the […]